What's new.

Cancellation offers and retention analytics

Win back customers before they leave. You can now offer a discount when a customer tries to cancel, and spot at-risk subscribers in a new Retention section on the Analytics page.

• + Offer a percentage discount when a customer tries to cancel, for a set number of billing cycles or for the life of the subscription (Library Access and Content Drip tiers, under Customer options)
• + Customers see a "Stay and save" step showing their new price and how long it lasts; each subscription gets the offer once
• + Accepted discounts apply straight away and return to full price automatically when they end
• + New Retention section in Analytics: offers shown and accepted, accept rate, MRR saved, top cancellation reasons, at-risk subscribers with no recent downloads, and least downloaded files
• + New "No downloads in 30/60/90 days" filter on the customers page (also applies to CSV export)
• + The customer account subscriptions list now shows the live price from Shopify, including discounts
• + Tier names must now be unique within a subscription
• + Fixed: the customer account now updates straight away after a customer cancels

Customer tags kept until access ends

Subscriber tags, including custom tags, now stay on a customer until the end of the period they've paid for instead of being removed as soon as they cancel. Tags are removed within about an hour of access ending, and kept if the customer still has another paid-up subscription that uses the same tags.

Reliability and performance fixes

A round of fixes and speed improvements found through error monitoring.

• ✓ Fixed: the product page widget could clear the selected subscription option, which on some themes added the product as a one-time purchase
• ✓ Subscriptions whose selling plan group was deleted in Shopify are now recreated automatically when saved
• ✓ Fixed: auto-fulfilment stopping on orders that contain a deleted product variant
• ✓ Fixed: download links changed by email click tracking failing (and using up a download)
• ✓ Fixed: the file subscriptions popover crashing when closed
• ✓ Faster loading for Content Pass products with many variants, and faster drip saves
• ✓ Renewals are no longer attempted for closed or frozen stores
• ✓ Security and privacy improvements

Smoother loading and setup fixes

The admin no longer jumps around while pages load, plus several fixes to setup checks and the customer account.

• ↻ Pages now show loading placeholders instead of shifting as content arrives
• ↻ The first incomplete setup step on the home page now opens automatically
• ↻ Customer account and order status extensions updated to Shopify's latest extension version
• ↻ Fixed: setup checks treating a hidden product page app block as enabled; your theme is now re-checked each time you open the app
• ↻ Fixed: link (URL) files showing an empty "()" after their name
• ↻ Fixed: paging through previously downloaded files in the customer account

More accurate analytics and drip scheduling fixes

A round of accuracy fixes for analytics, plus fixes for drips sent by month of subscription.

• ↻ Percentage changes on Home and Analytics now compare against the previous period of the same length
• ↻ The New Subscribers card now shows new subscribers (it was showing active subscriptions)
• ↻ Churn rate is now calculated correctly and can no longer go above 100% (LTV figures update too)
• ↻ The cancel screen in the customer account now tells customers when their access ends
• ↻ "Send content by month" drips: on new plans, the first drip now lines up with the month the plan was created
• ↻ Fixed: "Send content by month" drips drifting to the customer's join month for customers who subscribed after the release day
• ↻ Fixed: the "Last day of the month" release day option
• ↻ Fixed: "Upload from URL" adding the file to the wrong drip or product when there were several on the page
• ↻ Fixed: sorting subscriptions by revenue
• ↻ Fixed: product page prices showing HTML code for some store currency formats
• ↻ Fixed: drip cover images being cropped in the customer account

Content Pass download rollover and permanent extensions

Two new ways to give Content Pass customers more downloads.

• + New "Roll over unused downloads to the next period" setting: unused downloads from the previous period are added to the current one (one period only, leftovers don't stack)
• + Rollover applies to existing subscribers as soon as it's turned on
• + Download limit extensions can now be applied permanently, adding extra downloads to every future period instead of just the current one
• + The customer page now breaks down each customer's limit, e.g. "Base limit: 10 + 5 extension (permanent) + 3 rolled over"

Drip names, cover images and a new customer account

Drips can now have a name and cover image, and the customer account has been rebuilt to make browsing content much easier.

• + Give each drip a name (e.g. "October Pack") and a cover image (JPEG, PNG, WebP or GIF, up to 5 MB)
• + New {{dripName}} and {{dripImage}} variables for the drip email templates
• + The customer account subscriptions list is now a clear table showing plan, billing frequency, status and next payment, and it lists every subscription
• + Drips show as cards with their cover image and name, newest first, and large libraries load faster
• + New "Search your files" option lets customers search the files in their drip and library subscriptions
• + Cancelled, paused and expired subscriptions now open properly in the customer account, showing when the subscription ended and when access ends
• + Refreshing the subscription page keeps the customer on the same subscription
• + Fixed: when both the app embed and the product page app block are enabled, the app block's settings now always take priority

Subscription min length & email templates improvements

Subscriptions can now have a minimum length, customers will be able to cancel at any time but it will not take effect until the minimum period is over. Email templates can now be disabled. Any emails that you don't want to send to your customers can be turned off. Email templates can now also be translated to any language you like. By default this will use the customers locale from Shopify, but you can override this on the customer subscription page.

• ↻ "Maximum billing cycles" now includes the first checkout order, so a limit of 6 means 6 orders in total. Minimum and maximum billing cycles must be at least 2
• ↻ Customers with a scheduled cancellation can undo it with "Keep subscription", and the customer page shows the scheduled cancellation date
• ↻ Failed payment reasons now show in plain English (e.g. "The payment was declined.") on the customer page and in the failed payment email
• ↻ Fixed email templates jumping to the bottom of the list when turned on or off
• ↻ This update asks for a new Shopify permission (checkout and accounts configurations), so you may be asked to approve it

Fixed-length subscriptions and Expired status

You can now set a maximum number of billing cycles on any tier. Once a customer has paid for the final cycle, their subscription automatically expires at the end of that period, with no more charges and no renewal reminders.

• + New "Maximum billing cycles" tier setting (leave blank for no limit)
• + New "Expired" status, with a badge and an Expired filter on the customers page
• + Two new email templates: expired with access retained, and expired with access revoked
• + The "keep access after cancelling" setting also applies to expired subscriptions
• + The customer account only shows upcoming orders that fall within the subscription term
• + Refreshed tier editor: tier actions in one place, an activation checklist for draft tiers, delete confirmation, "Locked" badges on settings that can't change once active, and clearer help text
• + Fixed: customers who cancel or pause now keep access until the end of the period their last payment covered (previously this could end one cycle early)
• + Fixed: first-order revenue now only counts the subscription item when the checkout included other products
• + Fixed: the "Subscription payment overdue" banner on the customer page now displays correctly

File replacement fix

Fixed an issue where replacing a file could result in the new file being removed overnight and the old one kept. Replacing a file with itself is now also prevented.

Subscription editing, billing price changes, and customer export

Big release focused on subscription management

• ↻ Updated the subscription edit page layout to make it easier to use and understand (more improvements coming to this soon!)
• ↻ Unlocked a bunch of settings that were previously locked when the subscription was active, you are now free to change them
• ↻ Added a new option for drips to be sent at the same time the customer is billed, this means if your drip is set to go on the 5th the customer will be billed first then the drip sent.
• ↻ Added a CSV exporter to the customers page
• ↻ Updated the product page to show remaining downloads left for content pass subscriptions (toggleable in the theme editor)
• ↻ Fixed an issue where some discounts on customer subscriptions were still being applied after they should have stopped

Content Pass download cycles

Content Pass subscriptions now show exactly when the current download cycle starts and ends, so you and your customers know when the limit resets.

• ↻ Customers see their current download cycle dates on their customer account subscription page
• ↻ The customer page in the admin shows the current cycle dates alongside downloads used
• ↻ Download limit extensions now clearly apply to the current cycle and show when it resets
• ↻ The product page download button now always opens the file list, even when there's only one file
• ↻ Improved reliability of the product page widget when customers switch variants

More accurate Content Pass download limits

Content Pass downloads are now counted the same way everywhere (on the product page, in the customer account and when a download starts), so customers no longer see different numbers depending on where they look.

• ↻ The "don't count re-downloads of the same file" setting now applies consistently across the product page and download limits
• ↻ Drip update emails now wait around 30 minutes after the last file is added before sending, so customers get one email instead of several while you're uploading
• ↻ Customer account and order status pages now only show download links for files that still exist

Tier names everywhere and easier tier clean-up

A handful of quality-of-life updates for subscriptions with multiple tiers.

• ↻ The customers list and customer page now show which tier each customer is on
• ↻ Failed payment and upcoming payment emails now use the tier name
• ↻ Inactive tiers with no customers can now be deleted
• ↻ "Cancel all customers" now only appears when a tier actually has customers
• ↻ Subscription actions have moved from the customer account subscriptions list to each subscription's own page
• ↻ Customers now see a clear "File not found, please contact seller" message if a file is missing, instead of a failed download

Customer subscription billing attempt retry fix

Fixed an issue where the billing retry would not respect the delay between attempts after the 2 second attempt. This now respects the delay (e.g. 1 day before tried to bill the customer again).

New helpful features for managing subscriptions

Updates

• + Upgraded Shopify extensions to the latest version
• + Added the ability to duplicate a tier in a subscription, this will clone all connect files / drips
• + Added the ability to increate the download limit for a content pass subscription for the current billing cycle from the customer page.

Subscription Improvements

Updates

• ↻ Updated Content Pass subscriptions to have the option to for customer to be able to retain access to files they have previously downloaded via the customer accounts page.
• ↻ Updated how the 'send latest drip' works for calendar month subscriptions, this will now always send the latest drip even if it was for the previous month.

Analytics 2.0 + product connections

A comprehensive rebuild of the analytics suite plus several quality-of-life improvements.

• ↻ MRR, LTV, ARPU, and churn metrics in a single dashboard
• ↻ Streamlined product-to-subscription linking with enhanced search filters
• ↻ Drip setup notifications
• ↻ Custom subscriber tags
• ↻ Currency handling now respects store currency
• ↻ Customer subscription page now surfaces discount visibility

Storefront display + PDF stamper

Two precision fixes that had been affecting edge-case merchants at higher volume.

• ✓ Resolved duplicate file display on storefronts for Content Pass subscriptions
• ✓ Resolved PDF stamper issues with large files

Subscription pause behavior

Pausing a subscription now retains the subscriber's access through the end of the billing period they have already paid for. A message has been added to the customer page to make this clear.

Minor bug fixes

A round of small fixes across the dashboard.

Paid subscription model introduction

For the past year the app has been completely free — thank you to everyone who used and supported it. To sustain the business, continue improving the app, and grow without losing money, we are now introducing paid subscription tiers.

Admin widget, API update & subscription management

A pack of admin and customer-facing improvements landing alongside a Shopify API bump.

• ↻ Improved product page admin widget
• ↻ Updated to Shopify API 2026-01
• ↻ Tier reordering plus subscription skip / pause toggles
• ↻ Enhanced customer account page with subscription tagging
• ↻ Expanded documentation

PDF stamping & media streaming

Three high-impact features land in one release.

• + PDF stamping with customer-unique watermarks
• + Video and audio streaming directly in your store
• + Send updated files to customers who previously downloaded them
• + Updated documentation and guides

Subscription tiers & pricing

Our biggest update yet: subscription tiers. Multiple pricing options, discounts, and plan types per subscription, plus richer product page widget customization.

Cancellation feedback & drip timing

Two upgrades focused on reducing churn and giving you sharper drip control.

• + Added cancellation reason collection
• + Drip scheduling with timezone support
• + Various usability improvements

Email delivery warnings

If a customer's download email bounces, is marked as spam or is rejected, the customer page now shows a warning so you know they didn't receive it.

Custom theme editor styles

Added the ability to add custom styles in the theme editor for the product page widget. Default styles also no longer conflict with your store's existing styling.

Bulk customer cancellation

Added the ability to cancel all customers on a given subscription. Note: the subscription must be set to inactive first.

Drip deletion issue

Fixed an issue with deleting drips.

Built for Shopify certified

Achieved Built for Shopify status — a quality recognition from Shopify for apps that meet their highest standards.

Mobile customer page enhancements

Minor improvements to viewing the customer page on mobile.

Dashboard statistics & mobile improvements

Added a new dashboard with subscriber, download, and email-sent stats. Multiple mobile experience improvements.

• + Dashboard tracking subscribers, downloads, and emails sent
• + Enhanced mobile app experience

Duplicate-file download allowance

Subscribers on a Content Pass subscription can now re-download the same file without it counting toward their monthly download limit.

Billing cycles & email management

Added billing cycle visibility on customer pages, with sharper drip and vault update emails.

• ↻ Added billing cycle visibility on customer pages
• ↻ Drip / vault update emails now show only new links
• ↻ Minor bug fixes across the admin

Built for Shopify alignment

Aligned the product page widget with Shopify standards plus a round of minor bug fixes and requirement adjustments.

Mobile responsiveness

Updated the files, subscriptions, and customer pages to feel better on mobile.

Calendar month display & settings layout

Calendar-based drip subscriptions now display month information on customer accounts. Settings page save bar moved to the top.

Subscription constraints & billing dates

More control over subscription scheduling and commitment.

• + Added minimum subscription duration setting
• + Introduced ability to set specific monthly billing dates

Automatic order fulfillment

Added the ability to automatically fulfill all subscription orders. Configurable per subscription.

Drip download link generation

Fixed an issue with drips not generating the correct download links.

Product page widget upgrade

Upgraded the product page widget. You now have more control over the styling, so you can match it to your store's theme easily.

Extension checking & product settings

Two reliability fixes that had been blocking specific configurations.

• ✓ Updated subscription and Thank You page extension verification
• ✓ Fixed bug preventing product-only-via-subscription sales

Content Drip subscription intervals

Big upgrade to the Content Drip subscription type. You can now set the drip interval freely — every 5 days, every 20 days, on the 4th of every month, or anchor to calendar months.

Custom domain email & webhook improvements

Send branded email from your own domain, plus a major reliability upgrade to webhook handling.

• + Send emails from custom domains (DKIM-aligned)
• + Overhauled webhook handling for better scalability

Content Pass download button display

Fixed an issue where the download button was not showing on the product page for Content Pass subscriptions when linking all products.

Download limit reset period

Updated the Content Pass subscription so you can change the reset period for download limits.

Onboarding & home page revamp

Revamped the app onboarding and home page. Updated the subscription page for simpler setup and management.

Content Pass file connection

Updated the Content Pass feature, making it easier to connect files to products.

File management improvements

Two file-handling fixes that had been causing edge-case issues for active subscriptions.

• ✓ Fixed file extension loss during renaming
• ✓ Improved subscription deletion and archival processes

Content Pass product connection options

Added new options to the Content Pass subscription type — connect all products at once or manually select individual ones.

Page widget customization

Added the ability to set the title and subtitle on the Thank You page and Order Status page widgets.

Widget setup & email organization

Streamlined product page widget configuration and reorganized email templates in settings for better discoverability.

User experience polish

Made things easier to find and use across the merchant admin.

Minor bug fixes

A round of small fixes across the dashboard and storefront widgets.

Theme extension rebuild

Rebuilt the theme extension to be more flexible, faster, and easier to use.

Content Pass subscription type

Added a new subscription type — Content Pass — for fixed-window access libraries.

Error tracking enhancements

Updated React error tracking to make it easier to track down bugs.

Download limits

Added the ability to restrict downloads per billing cycle.

• + Per-billing-cycle download caps (monthly / weekly)
• + Enhanced file upload widget with proper scrollbar handling

Official App Store launch

Content Vault is live on the Shopify App Store.

App Store approval & beta testing

App approved for the Shopify App Store. Initial beta testing has begun.

App Store submission

Submitted Content Vault to the Shopify App Store for review.

Business launch

Content Vault business was created.