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Customers

Tagging subscribers in Shopify

Updated September 24, 2026

Content Vault can tag your subscribers in Shopify automatically, so you can segment, discount and email them by the plan they're on — without maintaining a list by hand.

Turning it on

  1. Go to Apps → Content Vault → Subscriptions (Content Vault is listed as Digital Subscriptions in your Shopify admin)
  2. Open the subscription and select a plan
  3. In Plan settings, choose Customer tagging
  4. Tick Tag customers on Shopify

Tagging is configured per plan, so each tier can apply its own tags.

Customer tagging panel in a plan's settings with Tag customers on Shopify enabled, the default tags Subscriber and Subscribed - Standard, and a custom Stock Photos tag

Which tags get applied

Default tags

Two tags are applied automatically and cannot be removed:

  • Subscriber — every Content Vault subscriber gets this one
  • Subscribed - <Plan name> — built from the plan's name, so a plan called All-Access produces Subscribed - All-Access

Because the second tag follows the plan name, renaming a plan changes the tag that new subscribers receive. If you rely on these tags in Shopify segments or automations, rename plans with that in mind.

Custom tags

The Custom tags field takes a comma-separated list — for example VIP, Premium, Gold. These are applied in addition to the default tags, never instead of them.

When tags are added and removed

  • Added when the customer subscribes
  • Removed when the subscription is cancelled or expires

This matters: the tags describe current subscribers. A customer who cancels loses the tag, so a Shopify segment built on Subscriber stays accurate on its own rather than slowly filling up with lapsed customers.

What to use them for

Once the tags are in Shopify, they behave like any other customer tag:

  • Customer segments — build a segment of Subscribed - All-Access members
  • Discounts — restrict a discount code to a specific tier
  • Email marketing — sync segments to Shopify Email or your ESP
  • Shopify Flow — trigger automations when a tag is added or removed