Customizing email templates

Content Vault automatically sends transactional emails to your customers at key moments — such as when they subscribe, receive new content, experience a failed payment, or when their subscription status changes.

All of these emails can be fully customized so they match your brand, tone, and messaging.

---

Where to Find Email Templates

You can manage all email templates from:

Content Vault → Settings → Email templates (Content Vault is listed as Digital Subscriptions in your Shopify admin)

Templates are grouped by subscription type and event, making it easy to find exactly what you want to customize.

---

Types of Email Templates

Content Vault provides different email templates depending on the subscription type and event.

Content Drip Emails

Used for drip-based subscriptions.

• New subscription – sent when a customer first subscribes
• Drip access with download links – sent when first drip content is available
• New drip released – sent when new content is unlocked
• Subscription resumed – sent when a paused subscription resumes

Library Access Emails

Used for full library access subscriptions.

• New subscription – sent when access is granted
• Vault access with download links – includes links to available files
• Vault files have been updated – sent when files are updated
• Subscription resumed

Content Pass Emails

Used for download-limited subscriptions.

• New subscription
• Subscription resumed

The default New subscription email tells customers their download allowance — for example, You can download 10 new files every month.

General Subscription Emails

Used across all subscription types.

• Payment due tomorrow
• Subscription payment failed
• Cancelled subscription – access retained
• Cancelled subscription – access revoked
• Subscription paused – access retained
• Subscription paused – access revoked
• Expired subscription – access retained — for fixed-length subscriptions that have run their full term
• Expired subscription – access revoked
• File Update Notification — sent when a file the customer has already downloaded is replaced

---

Editing an Email Template

Each template row has its actions on the right:

• Edit template — open the editor
• Disable email — stop that one email being sent, without affecting any of the others
• Restore default template — only on templates marked Customized (see Restoring the Default Template below)

Choose Edit template and you'll get:

1. Edit the email subject — the Subject field. Variables work here too, not just in the body.
2. Available variables — the merge fields this template supports (see below), each with a copy button.
3. The editor — a visual preview of the email with a sidebar offering Content, Blocks and Body, plus desktop/mobile preview toggles and a preview (eye) button.

Click Save, top right, when you're done. The customized version is used immediately for all future emails.

---

Available Variables

Variables are placeholders that Content Vault swaps for real customer data when the email is sent. Write them in square brackets — [firstName] — in either the subject or the body.

The list is shown in the editor for each template, and varies by template (drip variables only appear on drip emails, for instance). For a Content Drip access email it is:

Variable	What it inserts
[name]	The customer's full name
[firstName]	Just their first name
[downloadLinks]	Required — the download links themselves
[interval]	The subscription interval, e.g. monthly, weekly
[frequency]	The billing frequency, e.g. every month, every 2 months, every 3 weeks
[nextRenewalDate]	When the customer will next be charged
[nextDripDate]	When their next drip is due
[subscriptionName]	The name of the subscription plan they're on
[customerAccountUrl]	Link to their account, to manage the subscription or get download links
[dripName]	The released drip's name (empty if it has none)
[dripImage]	URL of the drip's cover image (empty if it has none)

⚠️ downloadLinks is marked Required for a reason. It's the part of the email that actually delivers the content — remove it and customers get a message with no way to reach their files.

💡 dripName and dripImage come from the Drip name and Cover image fields you set on each release in Configure drip content. Leave those blank and these variables render empty, so it's worth filling them in if your emails reference them. See Setting up a Content Drip subscription.

---

Restoring the Default Template

If you want to revert to Content Vault’s original messaging:

• Click Restore default template next to the email
• Confirm the reset

This replaces your custom content with the default version.

---

Custom Email Sender (Optional)

By default, Content Vault sends emails using our system sender. You can optionally configure a custom email sender to send emails from your own domain. This needs the Starter plan or above.

This helps with:

• Brand consistency
• Better deliverability
• Customer trust (emails come from your domain)

You can configure this in:

Content Vault → Settings → Custom Email Settings

👉 Learn how to set up a custom email sender

---

If you’re unsure which emails to customize first or want help refining your messaging, feel free to reach out via live chat — we’re happy to help.