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General

Understanding the Analytics page

Updated September 22, 2026

The Analytics page shows how your subscription programs are performing — revenue, subscriber growth, retention, and how much of your storage allowance you've used.

You can reach it from Apps → Content Vault → Analytics.

Choosing a Date Range

The selector in the top-right of the Overview section controls the reporting window (for example, Last 30 days). Changing it updates the Overview figures.

Overview

New Subscribers How many customers started a subscription during the selected period. This is your acquisition number — use it to see whether a campaign or storefront change actually brought people in.

Downloads How many files your customers downloaded during the selected period. A healthy download count against a flat subscriber count usually means your existing members are still engaged.

Storage Usage

Shows how much of your plan's storage allowance you've consumed, as both a percentage and an absolute figure (for example, 0.00 B of 1.00 GB).

Storage is set by your plan — 1 GB on Pay As You Go, 10 GB on Starter, 150 GB on Scale, 500 GB on Plus. If you're approaching the limit, upgrading raises it immediately without disturbing your existing files or subscribers. See How does Content Vault pricing work? for the full comparison.

Subscription Metrics

MRR (Monthly Recurring Revenue) The predictable revenue your active subscriptions generate each month. This is the headline number for a subscription business — unlike one-off sales, it tells you what next month looks like before it happens.

Active Subscriptions How many subscriptions are currently live and billing. Cancelled and paused subscriptions are excluded.

ARPU (Average Revenue Per User) MRR divided by active subscribers — what the average member is worth per month. Rising ARPU usually means your tiers or pricing are doing their job; falling ARPU often means customers are clustering on your cheapest plan.

LTV (Lifetime Value) The total revenue you can expect from a customer across their whole subscription, based on your current churn rate. Useful as a ceiling for what you can afford to spend acquiring one.

MRR Growth Rate How fast your recurring revenue is growing month over month, as a percentage.

Churn Rate (monthly) The share of subscribers who cancel in a given month. Churn compounds — a rate that looks small still caps how large your subscriber base can get, because growth has to outrun it before it adds up.

Reading the Numbers Together

No single metric tells you much on its own:

  • MRR up, churn up — you're growing by acquiring faster than you lose, which works until acquisition slows. Worth looking at why members leave.
  • MRR flat, ARPU up — fewer members paying more. Check whether you're losing customers at the lower tiers.
  • Downloads flat, subscribers up — new members aren't engaging with the content. Often a drip-schedule or onboarding-email problem rather than a content problem.